MAHARI COLLECTION

2022 | Brand Identity, Art Direction, Packaging Design, Campaign Assets

THE BRIEF

Mahari Collection is the work of Vancouver fashion designer Taran Hayer, whose modern mix and match South Asian pieces have earned features in British Vogue, Refinery29, and Vancouver Fashion Week. The brand had the recognition. What it needed was a visual identity worthy of it.

THE APPROACH

The new identity was built from the language of Taran's collections. Soft florals, muted tones, and an airy lightness that felt effortless rather than constructed. Every element was designed to feel like an extension of the garments rather than a separate brand layer sitting on top of them.

From the new logo and colour system outward, the identity rolled out across the website, packaging, hang tags, stickers, postcards, business cards, advertising, and social media. A cohesive brand world that felt consistent whether a customer found it on Instagram, at a pop-up, or unwrapping a purchase at home.