SPICEFACE BEAUTY
2025 | Brand Identity, Packaging Design & Art Direction
THE BRIEF
A beauty brand built specifically for women of colour entering a market that had historically under-served them. Spiceface didn't want to whisper that positioning, they wanted to own it boldly and build a visual identity that women of colour would see themselves in immediately.
THE APPROACH
The concept drew inspiration from the ancient Spice Routes, the trade networks that connected cultures, communities, and continents for centuries. Spices have always carried significance beyond flavour: they represented wealth, power, and the rich diversity of the cultures that cultivated them. That meaning became the backbone of the brand, a celebration of the heritage, strength, and global identity of the women it was built for.
Intricate line art illustrations referencing spices, botanicals, and trade imagery were developed for the packaging, giving each product a tactile, artisanal quality that felt handcrafted rather than mass produced. The colour palette: deep terracottas, burnished golds, and earthy neutrals, was warm and rich without being loud, signalling heritage and quality in equal measure.
