FOREST CAFE BOTANICALS
2024 | Brand Identity, Package Design & Art Direction
THE BRIEF
A natural skincare brand entering a category dominated by minimalist, muted aesthetics. The goal was to stand out on shelf and appeal to a younger luxury consumer without sacrificing the premium feel the product deserved.
THE APPROACH
Rather than competing on subtlety, we leaned into richness. Deep toned colours printed on matte bottles and paper to keep the feel upscale without losing boldness. Custom hand-drawn animal, floral, and leaf illustrations, each unique to its product inspired by the brand's natural and forest identity.
Every bottle has its own illustration while reading as part of a cohesive collection. The intention was deliberate: make each product desirable individually but irresistible as a set, so customers would display it rather than store it. Bold doesn't mean loud. It means knowing your consumer well enough to give them something they didn't know they wanted until they saw it on the shelf.
